Are there are any benefits to having multiple blog posts all written and scheduled ahead of time?
This calendar year, I’m experimenting with this notion.
Previously I’ve nearly always written a post then either published immediately, or first thing the following morning. There’s been little (actually no) planning to my publishing schedule.
Looking back through 2017, some months I might publish five posts, then the next month 10 or 11, then back to five again.
I’d like the posts to be more consistent throughout this year, so I’m aiming to publish a new post every three days.
Hopefully this consistency and frequency will be preferable to you as a reader too – often enough to keep you interested, but not so often you feel overwhelmed with new posts to “catch up” with.
In the last few weeks I’ve made a concerted effort to get ahead and always have two or three posts all ready and scheduled.
It’s really helping that I’ve made some clear choices about what I want more and less of this year, and cutting out stuff like social media and eBay have given me more time for blogging.
What I like about this approach of writing in advance is it gives you a little buffer when you find a few days pass without much opportunity to write anything new.
Then I might have a couple of evenings when I can write at least one, maybe one and a half posts, and get ahead again.
I’ve also started far more draft posts.
One of the most important lessons I’ve learned from photoblogging in the last couple of years is to capture ideas when they arrive.
In the past I’ve had a separate file in the Notes app on my phone, where I’ve captured any ideas or titles for blogs posts as they’ve come to me. Then I’ve just picked one of these ideas and started a new post in WordPress when I was ready.
By using WordPress itself more to keep notes (ie starting a new draft post when I have an idea) I now have about 30 in draft, and it seems easier to just pick one and continue/complete it, then schedule.
All sounds positive so far, but are there any downsides to writing days ahead of publishing?
One aspect I’m not so keen on is I’m always eager to write about what’s happening with my photography right now this moment. Or today, at least.
Some of the posts I write then schedule for seven or 10 or 14 days in advance I almost seem to have lost a little interest in once they’re live. “Writing blog posts in advance? Really? That’s so last week…”
But this is just me trying to always be progressing, maybe too much in too short a space of time. I’d like to work on increasing my patience and attention span too!
Connected with this, in some ways I’m finding I need to readjust to the whole flow of what and how I post.
35hunter is an ongoing record of my photographic evolution, and as such I often talk about recent previous posts in new ones. The thread and the “story” running from post to post is maintained.
If I write and schedule a post for 10 days ahead, then decide to write another post in between that feels more urgent, do I revisit the future post and amend it to reference the in between post?
Or do I just stick with posting in the same order I write?
Write, post, write, post, write, post, is a very simple approach I like for that reason.
Adding in another element of rearranging the order of the scheduled posts and re-editing them to reference new ones in between does sound unnecessarily complex.
So maybe I’ll just stick with write, schedule, write, schedule, write, schedule, again always publishing the posts in the order they’re finished.
Overall there seem far more pros than cons in writing blog posts in advance, and I plan to continue.
I’m also going to monitor my stats and see if/how publishing every three days works out. In the future I might experiment with posting more and less frequently, to see what works best. But that’s for a future post…
If you’re a blogger, how do you write and schedule your blog posts? If you’re a reader, how often do you like to read new posts? Does a regular publishing frequency appeal more than an erratic publishing schedule?
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